Frequently asked questions (FAQ)

What services does BridgetJ provide?

You may contact BridgetJ for communication advice, texts, translations and workshops. Some examples of texts: texts for a website or a magazine, an interview or, for example, a summary of a report or survey. I provide translations from Dutch to English, and from English or German to Dutch. The workshops are focused on my field of expertise and I adapt them to the wishes of your organization. For example, I offer a workshop on ‘intercultural diversity’ and one on ‘how do I generate free publicity?’. If you have an idea yourself that you think fits my expertise, then don’t hesitate to contact me. I’m happy to make custom workshops as well.

Do you also offer blog or social media subscriptions or packages?

Yes, I also offer subscriptions and packages in which I provide a blog every month or a social media post every week, for example. You may pick a delivery frequency that fits the needs of your organization. If you are interested in this kind of subscription, I’m happy to make you a non-binding offer. Please contact me for this.

What translations do you offer?

I translate from Dutch to English and from English and German to Dutch. It is possible to pay for translations at a word rate (for small assignments <4000 words) or at a project rate (for large assignments ≥4000 words).

In which languages ​​do you provide texts?

I provide texts in Dutch and English. I have broad experience in both journalism and business texts, technical texts and scientific texts. If you are looking for a freelance copywriter and you are not sure whether the subject suits me, we can always discuss it.

Should I apply SEO to my texts?

It depends on the application of the texts whether SEO is important. My experience is that you should not obsess over what Google keeps changing in the algorithms in the search engine. Keep your reader in mind. You should write in such a way that someone who is looking for your service or organization can (quickly) find an answer to his question. Many people Google with a question in mind, either literally written out or hidden behind keywords. As long as your content helps the reader well, you will be rewarded for that in Google. I can help you improve your texts in this area.

Do you also offer B1 texts?

Yes, I write B1 texts because research has shown that people find them more pleasant to read, even if their language proficiency is (well) above that level. It is therefore recommended to have the texts on your website critically reviewed to see if they meet the B1 standard. Many people overestimate how easy their texts are and are suprised to learn they have used dozens of words and/or sentences that are not at B1 language level.

How much does a freelance writer or copywriter cost per hour?

There is no clear answer to this. Where a junior (copy)writer might be available for 55 euros per hour, a medior will easily cost 75 euros per hour and you will pay 95 or a 100 euros per hour for a senior writer. And don’t forget the annual indexation. I think you should not fixate on an hourly rate. Someone with more experience often does the work faster and perhaps better. And a quote may initially seem expensive for ‘just a few hours of work’, but you are not paying for the hour or few hours in which someone writes or translates that text for you, but for all those years that someone has invested in the study and experience to become that good and fast at it. 😉
I have always had my company BridgetJ besides a part-time job because I want to have the freedom to say ‘no’ to assignments that I don’t like or clients who do not want to pay me according to my value.

Do you also offer a project price for texts and translations?

Yes, this is possible if it is a larger or recurring assignment. Please contact me so that I can get a good estimate of how much work it will be. I will then make a non-binding offer for you with a fixed project price. Then you know in advance what to expect and so do I.

How do I get free publicity?

This I’m asked a lot as a journalist. Everyone wants to be in the news for free. Not only because it saves a lot of money compared to an advertisement, but also because it comes across as more credible. And that is exactly why journalists are not so generous with giving free publicity, and rightly so. There really has to be news value to write about something and that decision should always be entirely up to the journalist. But I can help you to better convey the news value of developments within or around your organization. I give workshops on this: ‘how do I generate free publicity?’. During the workshop I explain to you how I, as a journalist, assess a press release and in when I do or do not write about something. Once you have completed the workshop, you will be able to write better newsworthy press releases and you will deal with the press in a more pleasant way. Interested in such a workshop? Then please contact me.

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